Singapore Children’s Society protects and nurtures children and youth of all races and religions. The call for action of the mailers is to the appeal to the recipient to make a donation.
Children’s Day mailer showing unhappy kids without a proper home and a contrast of happy children who has everything. Capturing the notion of giving children a home to return to.
This Chinese New Year mailer aims to remind the audience to do good in this new year. The focus is on the monkey illustrations that respond to the characteristics — being of good mind & doing good actions.
This Christmas mailer aims to encourage the audience to give to a cause whilst retaining the “festivity” feeling to the mailer. The important message is that we can all be Santa Claus and share the message that giving is always better than taking.
Project created as a full-time designer with the team at Krome agency.